In a unique three-way fashion tie-up, Macy’s in late October will launch a “Levi’s x Clements Twins” kids capsule collection in stores, online and in social media.
Macy’s will launch a spring capsule with the Clements in March but for that drop, the 11-year-old identical twins — Ava and Leah — are pairing with Converse. Then for fall 2022, it’s back again with Levi’s, for the launch of a second Levi’s x Clements Twins collection at Macy’s.
According to Matthew Sebra, Macy’s senior director for men’s and kids fashion, working with the twins marks Macy’s first collaboration in the kid’s space.
“The way the twins wear clothes, it feels natural and organic, and true to their easy, relaxed Southern California lifestyle,” said Sebra. “The camera just loves them. Nothing feels forced.”