‘I’m certain that this partnership with Interscope and their incredible team will help us continue building and making history,’ says Karol.
On the heels of achieving the biggest debut for an all-Spanish-language album by a female Latin artist, Karol G has signed a new deal with Interscope. The move sees her exit from Universal Music Latino but reinforces a seven-year-long partnership with parent company Universal Music Group.
“Our partnership with Karol and her team dates back to the beginning of her career, and it has been a thrilling journey filled with incredible music,” said Sir Lucian Grainge, chairman and chief executive officer of UMG. “She is simply one of the most exciting artists in popular music today and we’re honored she has chosen to deepen her partnership with UMG for many more years to come.”
Karol is set to tour stadiums across the United States later this year in support of “Mañana Será Bonito,” the chart-topping LP that debuted at the top of the Billboard 200. The set made a historic entrance on the list as the first all-Spanish-language record by a female artist to hit No. 1. All four of Karol’s studio albums have entered the charts, though “Mañana” was the Colombian singer-songwriter’s first to enter the top 10 of the list.
“ ‘Mañana Será Bonito,’ marked a new era for me that came with many unforgettable milestones,” Karol shared. “I’m continuously amazed at the support my fans give me, which motivates me to deliver the best of me, and I’m certain that this partnership with Interscope and their incredible team will help us continue building and making history. I’m thrilled to see what’s to come.”
“Karol G is without a doubt one of the most powerful, creative and dynamic artists in the world,” said John Janick, chairman and CEO of Interscope Geffen A&M Records. “We are thrilled to welcome her into the IGA family and look forward to working with her and her team on the next phase of her incredible career.”
Added Karol’s manager, Noah Assad, “John, Nir and the entire team at Interscope have built the only platform of its kind which will enable Karol to serve her current fanbase while continuing to grow her audience around the world. We’re excited to get started with everyone at Interscope.”
Karol joins a list of global and highly acclaimed U.S. acts signed to the label including Blackpink, Lana Del Rey, Lady Gaga, Kali Uchis, Selena Gomez and many more.
Interscope’s Executive Vice President Nir Seroussi, who oversees the company’s Miami operation, also comments: “Karol is one of the most talented, driven and astute artists with whom I’ve ever worked. She brings with her a world-class team in Noah Assad, Jessica Giraldo and Raymond Acosta, and we look forward to working with them to build upon Karol’s global legacy as an artist.”
Pictured above (L-R): Sir Lucian Grainge, Chairman and Chief Executive Officer, Universal Music Group; Karol G; John Janick, Chairman and Chief Executive Officer, Interscope Geffen A&M Records; Nir Seroussi, Executive Vice President, Interscope Records
+ Universal Music Group Nashville has tapped Ami Brown as its new VP of international marketing, leading the international strategy, creative connection and outreach for artists on the label group consisting of Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville.
Brown joins the Nashville team from her post as senior director of partner and label relations for UMG’s global marketing team. She began her journey with UMG as a college rep and has held several positions across 15-plus years with the company including artist development (Interscope Geffen A&M DreamWorks) and international label relations (Disney Music Group and Roc Nation), among others.
“Ami has been an integral part of our International team for several years and we are thrilled to now have her expertise across our entire roster,” says Lori Christian, UMGN executive VP of marketing. “Never before have we had more artists impacting and touring internationally. With Ami’s leadership and her passion for the music and the storytelling, there are no boundaries for our artists.”
+ Universal Music Group’s leading merchandise and brand management company, Bravado, today announces the appointments of Alyssa Tobias as VP of head of creative services; Bill Ashton as head of A&R; Keith Taperell as VP of global brand partnerships and energy marketing; and Kim Youngberg as head of legal.
Tobias most recently served as the senior VP of creative at Live Nation Merchandise. Now, based in Los Angeles, she will report to Bravado’s general manager, Jesper Poulsen. Ashton’s newly created role will aim to identify and develop emerging artists through merchandise and brand management. He was previously managing director for Songkick.
Taperell also occupies the new title of VP of global brand partnerships and energy marketing to execute campaigns across multiple categories and touchpoints with an emphasis on global fashion, streetwear, and luxury brands. He joined Bravado in 2020 as UK VP of sales and retail, where he has been spearheading Bravado’s artist and fan engagement.
Youngberg will be focused on external business development while providing legal leadership for the company’s global business and was previously a partner at the Davis Firm. She was honored in Variety’s Power of Women list in 2021.
+ Warner Chappell Music‘s Steve Butler has been named head of legal and business affairs for North America, overseeing the music publisher’s U.S. (this includes Nashville and U.S. Latin) and Canadian markets. Butler will continue to report to Peter Rosenthal, WCM’s executive VP, global head of legal and business affairs.
Butler has worked within the WCM legal and business affairs team for more than a decade, starting as VP before being promoted to senior VP. During his time at WCM, he’s negotiated, closed, and managed deals with a range of high-profile songwriters and artists across multiple genres, as well as overseen acquisitions – including the publisher’s purchase of David Bowie’s music catalog in early 2022.
Said Butler, “I love working across genres and getting to collaborate with our A&R teams here in the U.S. and around the world. During my time at WCM, I’ve had the opportunity to work on deals with a range of talent, from Dan + Shay and Thomas Rhett to MAG and Marco Antonio Solís to Anderson .Paak and Kaleo to David Bowie. I look forward to continuing to partner with Guy, Carianne, Peter, and the entire team to add even more exceptional songwriters to our roster.”
+ Les Twins, the duo of professional dancers and choreographers that are currently on tour with Beyoncé, have teamed up with Kids Write Network (KWN) to raise awareness about youth mental health through the KWN RISE for Mental Health Tour (RMH) with Les Twins.
The tour, which combines positive psychology and dance, will make its debut in the U.S. in October at the Pace Academy in Atlanta and will continue to travel to schools in key markets throughout the 2023-2024 school year. The KWN’s mental health program has been adapted into school curricula as it can be implemented into any of the four art disciplines: writing, illustration, music, and now, with Les Twins, dance.
The KWN has also hired Deloitte to scale its developing AI prototype in order to meet the demand of those looking to participate in the program. Deloitte’s Malik Deme, a global investment and innovation incentives strategist, adds, “The embedded AI algorithm, TwinBot, will improve cognitive performance and general well-being by mirroring the user’s best self, while providing structured and accurate data that educators, physicians and specialists can easily interpret to provide additional support if needed. This app will also allow speech-to-text recognition, movement analysis and interpretation. This unique innovation will therefore amplify the impact that KWN has had in the past, which can be demonstrated by the numerous testimonies from schools.”
+ For the first time in the festival’s history, Rolling Loud has added two Latin artists Anuel AA and El Alfa to the Miami 2023 lineup. Traditionally an all-hip-hop event, Rolling Loud Miami welcomes the first reggaeton and dembow artists to the lineup.
The event, which will be held on July 21-23rd at Hard Rock Stadium, also features headliners A$AP Rocky, Travis Scott and Playboi Carti, plus 21 Savage, Lil Uzi Vert, Lil Durk, Ice Spice, Lil Yachty, City Girls, Latto and many more. The move comes just as the festival has begun to expand its multi-genre bookings with artists like PinkPantheress, Bryson Tiller, Turnstile, Foushée and YOVNGCHIMI, also joining the lineup.
+ ADA Worldwide, the independent label and artist services arm of Warner Music Group, has partnered with independent record label Rostrum Records for a new deal that will see ADA cover global distribution services for Rostrum’s entire label catalog and new releases.
“Rostrum Records was founded on a commitment to bring innovative, artist-first approaches to the music industry,” said Erika Montes, president of Rostrum Records. “20 years later, we are excited to partner with the ADA team on a shared vision to deepen the support and amplification of independent artists.”
“Erika and the entire Rostrum team are trailblazers with an impressive track record of identifying and developing some of the best talent across genres. Our extensive global network and collaborative approach will help expand their reach, bringing Rostrum’s incredible artists and special catalog to new and longtime fans around the world,” added Cat Kreidich, president of ADA Worldwide. “We’re looking forward to working alongside a like-minded team of innovators to uplift some of the best independent talent.”